Vel Soap

Soap liquid detergent by Colgate-Palmolive

Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")^[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,^[2]^: 123 the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.^[2]^: 128^[3] In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

References

^ Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp. 124–. ISBN 978-0-19-988340-0.
^ ^a ^b Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 123–. ISBN 978-0-7864-5176-0.
^ "Colgate.com - News".

Colgate-Palmolive

People

Current	Ian Cook (Executive Chairman) Noel Wallace (President and CEO)
Former	William Colgate (founder) John T. Cahill David Foster Ellen Hancock Martin Ittner Richard Kogan George Henry Lesch Delano Lewis David J. Mahoney Ed McAteer Jan Miner Stephen Sadove