Trademark share

Trademark share is a company's share of registered and unregistered trade marks in a particular industry or market segment. It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more profit or revenue, better ROI on ad campaigns, defend or increase market share) within an industry or market segment.^[1]

References

^ Inside Trademarks

"Trademarks in Social Gaming - A Key Indicator of Success for Game Developers (Part I)" [1], Feb 28, 2010

Trademark law

Concepts

Distinctiveness
Dilution
Generic trademark
Passing off
Concurrent use
Priority right
Coexistence agreement
Confusing similarity
Functionality doctrine
Initial Interest Confusion
Good faith doctrine
Fair use
Secondary liability
Nominative use
Disparagement
Reputation parasitism
Cybersquatting
Parallel import
Well-known trademark

Treaties

Country

Types

Standard	Registered trademark Service mark Trade dress Unregistered trademark Wordmark
Non-standard	Certification marks Chartered marks Collective trademarks Defensive trademarks Electronic registration marks Font trademark Ghost marks Geographical indication Protected designation of origin
Non-conventional	Colour trademarks Hologram trademarks Motion trademarks Scent trademarks Shape trademarks Sound trademarks
Related	Brand Emblem Logo