Ricoré

Product of Nestlé

Ricoré is a product of Nestlé created in 1953.

About

Ricoré is an instant coffee product containing chicory, composed of 33.2% instant coffee and 63% chicory and magnesium sulfate. The brand is primarily found in France, and to a lesser degree in Belgium, Spain,[1] Portugal[2] and in Poland.[3] Most consume Ricoré mixed with milk, but some mix it with water, and others still mix it with both milk and water.

Advertisements

Ricoré is known in France for its advertising. One such advertisement campaign ran from 1981 to ca. 2005 and contained a jingle written by André Georget called "L'ami du petit-déjeuner, l'ami Ricoré" ("breakfast's friend, Ricoré"). In these commercials, different family situations at the breakfast table were depicted, with each situation being resolved by Ricoré. In September 2006, "Devenez du matin" ("become a morning person") replaced "l'ami Ricoré" ("Friend Ricoré") as the brand's slogan.

In South Africa

In South Africa the product is known as Ricoffy. It was developed in 1952 as Ricory and by the early 1970s was renamed. The French Huguenots had originally introduced chicory-based coffee to South Africa and the product became entrenched in the local coffee culture.[4] See Huguenots in South Africa.

References

  1. ^ "Bebida soluble 60% achicoria 40% café lata". El Corte Inglés (in Spanish). Retrieved 29 September 2023.
  2. ^ "Ricoré | NESTLÉ". 16 October 2023.
  3. ^ Nestle Polska: Ricore product description, 16 October 2010 Archived February 6, 2011, at the Wayback Machine
  4. ^ "NESCAFÉ Ricoffy". Nestlé. Retrieved 29 September 2023.

External links

  • Ricore website - France
  • Ricore website - Belgium at the Wayback Machine (archived January 23, 2022)
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  • 1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13 NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.

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