KBTE

Broadcast areaLubbock, TexasFrequency104.9 MHzBranding104.9 The BeatProgrammingFormatUrban contemporaryOwnershipOwnerKLLL-FM, KMMX, KONEHistory1988BTE=THE=BEAT=TEXASTechnical informationClassC1ERP96,600 WattsHAAT298 meters (978 ft)LinksWebcastListen LiveWebsite1049thebeat.com

KBTE (104.9 FM), known as "104.9 The Beat", is an urban contemporary formatted radio station owned by Alpha Media of Lubbock, Texas. Their city of license is Tulia, Texas and serves the Lubbock area with an ERP of 96,600 Watts. Its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located southeast of Plainview, Texas in unincorporated Hale County.

History

KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an active rock station as "The Bat"; however the station began stunting with loops of The Go-Go's 1980s song "We Got The Beat" before the launch of The Beat.

External links

• KBTE official website
• KBTE in the FCC FM station database
• KBTE in Nielsen Audio's FM station database

33°57′36″N 101°35′20″W / 33.960°N 101.589°W / 33.960; -101.589