Jumbotron Shit Poppin

"Jumbotron Shit Poppin" is a song by Canadian rapper Drake from his collaborative studio album Her Loss (2022) with Atlanta-based rapper 21 Savage.

Critical reception

The song received generally negative reviews. Robin Murray of Clash had a favorable response, stating the song's melodic flow "is just straight fun".^[1] In a review of Her Loss, Vernon Ayiku of Exclaim! regarded it as one of the "unnecessary and actively damaging" tracks "that could have been left on the cutting room floor."^[2] Paul A. Thompson of Pitchfork wrote, "Still, tucked between the sameness are pockets of strangeness—like the drawn-out instrumental ending to 'Jumbotron Shit Poppin,' at once triumphant and melancholy."^[3] Josh Svetz of Paste commented it "sounds confused and muddled, with Drake speeding up his vocals and losing the smoothness he's much more well-equipped for. It sounds like Drake trying to make Whole Lotta Red, which no one needs or asked for."^[4]

Music video

An official music video was released on January 17, 2023. It was directed by Tristan C-M, who also produced it with Theo Skudra, Sebastian Contreras, and Anthony Gonzales. The clip opens with the captions, "THIS IS 72 HOURS FOR US",^[5][6] over camcorder footage of assorted jewelry and gold chain laid out on a marble bench.^[6] It sees Drake spending time at a mansion in California,^[6][7] in front of a red Ferrari parked in its driveway, shopping at a Rolex store with friends,^[6][7][8] at a nightclub,^[6][8] dining at a dimly-lit restaurant, and entertaining girls.^[7] He is noticeably seen wearing multiple pieces of jewelry bought from Pharrell, worth around $3 million in total.^[5][8][9] The video features cameos from Lil Baby, Mike Tyson, French Montana and Central Cee, as well as a shot of Lenny Kravitz performing.^[10]

Charts

References