DWUB

Radio station in Baguio, Philippines
  • Baguio
Broadcast areaBenguet, La Union and surrounding areasFrequency98.7 MHzBrandingZ Radio 98.7ProgrammingLanguage(s)Ilocano, FilipinoFormatContemporary MOR, OPM, TalkOwnershipOwnerSphere EntertainmentHistory
First air date
November 6, 2006 (2006-11-06)
Call sign meaning
University of BaguioTechnical information
Licensing authority
NTCPower5,000 wattsERP10,000 watts

DWUB (98.7 FM), broadcasting as Z Radio 98.7, is a radio station owned and operated by Sphere Entertainment (formerly known as Benguet Broadcasting Corporation). The station's studio, offices and transmitter are located at the AMS Bldg., University of Baguio, Gen. Luna Rd., Baguio.[1][2][3][4][5][6]

History

Z Radio was established in November 2006 as a radio outlet of the University of Baguio. A few years later, it enhanced its programming to serve the public outside the campus. It aired talk programming in the morning and Top 40 format throughout the rest of the day. In 2019, it switched to a mass-based format.

References

  1. ^ 2011 PSA Philippine Yearbook Communication
  2. ^ Baguio students discover value of reading
  3. ^ Usaping Legal
  4. ^ Cordillera polls use radio for wider reach
  5. ^ SSS, kaagapay ng bawat Manggagawang Pilipino
  6. ^ Radyo Z-eskwela: No learner left behind
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Radio stations in the Baguio market
By AM frequencyBy FM frequencyInternet radioDefunct/Inactive call signs
  • 1Technically still active, but with new call letters and different intellectual property
  • 2Transmitting outside Metro Baguio
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